About Us

We Prioritize Your Needs & Fulfil Your Requirements.


NOVEL is a comprehensive and well-known furniture group in Asia which started off as a single store in 1975. As furniture has become one of the most diverse product categories within the industry and as a result, along with NOVELs establishment, many more units have been added to the group, providing complete furniture and homeware solutions. Interior designing on the other hand has become one of the fundamental pillars along with other services which cover export, franchising, wholesale, retail, and contracting to all our business partners in the world.

NOVEL has grown into a leading furniture manufacturer and retailer with a signature of a constantly wide selection of innovative designs, aesthetic appeal, functional products, worthwhile products, outstanding styles, greatest value, wide selection, and specialized services including exceptional customer experience. With the aim of targeting the domestic market, NOVEL pursues the vision of realizing the dream home and efficient office solutions for the entire customer segment in Malaysia.

From the past to the present, NOVEL products are sold all over the world, such as in Italy, France, Spain, Germany, the United States, Canada, Australia, Northern Europe, Eastern Europe, the Middle East, Africa, Asia, and other countries. In order to meet the different lifestyles, tastes, and requirements of each country, NOVEL has also developed a multi-element design concept and style, including European modern style, Post-modern style, Nordic minimalist style, neoclassical style,
American classical style, and European classical style.

NOVEL’s core product is furniture which covers all types of materials such as wood, boards, metals, steel, glass, leather including fabrics, and had been recognized worldwide. Quality and service are the beliefs that NOVEL has always adhered to. Just like the famous words of our founder (Mr. Wong Thian Choy) – good product quality brings us here, and excellent after-sales service makes us go further.

NOVEL made strong inroads into the international market as they further explored and expanded to more regions starting from Asia as the main destination. NOVEL’S export-oriented business continues to increase, the production line has been upgraded and expanded to spread over Asia with its headquarters at Kuala Lumpur is the capital of Malaysia.

Today, NOVEL has been recognized globally within our industry as a world-class employer and the best place to work. NOVEL received the highest rating for its business model and overall ecological chain. Thus, working with NOVEL is a guarantee of quality. We are proud that our employees love working here.

You have a vision.
We have a way to get you there.