NOVEL made wonders by turning threats into opportunities especially during the global economic and financial crisis of 1997-1998, which made its way! to greater successes. Over the years, NOVEL has grown constantly as a result of expanded activities and manufacturing needs including manpower.

NOVELIS believed that our imperative QUALITY had brought us this far. Thus, NOVEL has been all-rounded in assuring the product quality is always presenting its best.

NOVEL’s designers are nurtured by exchanging ideas and inspirations with internationally well-known designers by keeping up to the dynamic trends of every city in the world for future product innovation.

At NOVEL, everyone in our team is involved in our company’s vision and mission, and we believe that the diverse but constructive voices will strengthen us as a team. We work side by side with company leaders and industry pioneers who have proven experience in building great brands. We are continuously committed to being innovative and challenging ourselves to shake things up.

“Quality brought us this far “

Having today’s brand achievements, our products’ quality is imperative. With the aim of presenting the best, NOVEL has been all-rounded at assuring product quality from high-quality materials to inspiring designs. In association with the expectation of product quality, we adhere to the best resources and technology. Moreover, customer service is indisputably prioritized as we strongly believe that getting closer and understanding better our customers’ needs are at the utmost effectively to provide the best for them.

The Pillar


More than 45 years of experience in the industry, NOVEL has gained the highest appraisal from its total business model and eco-chain. Therefore, to work with NOVEL is definitely the assurance of quality.


Over the years, NOVEL has always been upholding its initial principle of delivering high-quality product internationally. Accumulating business partner over 100 companies, export destination to more than 300 cities and export volume more than 22000 containers (40'HC)


We value our growth with organisations and teams. NOVEL believes in corporate culture as the assurance of business. For a sustainable growth of the company, we have invested a lot on building the right talents and great platform in order to serve the industry requirement which has become one of our competitive corporate pillars.


NOVEL’s achievement has been celebrated and awarded with several trophies throughout their unwavering involvement in the world of furniture production. NOVEL has been awarded with the MALAYSIA GOOD DESIGN AWARD in 2016 and 2018 consecutively as well as the Independent Award 1957 Anugerah Merdeka. The Prime Minister of Malaysia became the patron of this award and launched it on 27 August 2007 in conjunction with the 50th Golden Jubilee of Malaysia’s independence.

Novel's Achievement